Hey, I'm Steven.
A Freelance PPC Expert

Why Work With Me?

High-Level Experience, Independent Focus
Benefit from the expertise of a professional who has managed multi-million-pound PPC budgets for global brands such as easyJet, Tide & Exness. You get top-tier strategy without the agency overhead.

Proven Results That Matter
My goal is your bottom line. I have a track record of delivering significant performance gains:

• 10 x Sales Growth for a health company whilst reducing CPA

• 45% CPA Reduction for financial services

• Increased sales by 33% and 73% in foreign markets

Strategic & Technical Mastery
I don't just optimise; I lead projects. I provide financial oversight and technical execution across complex campaigns to ensure your budget is managed with precision.

A True Partnership
No one knows your business like you do. My approach is collaborative, with regular check-ins and open communication. I work with you to find opportunities and grow your business.

Services

Expert PPC campaigns and Google Ads strategies tailored to boost your business growth efficiently.

30 Day Rolling Contract

Google Ads Management - New Accounts

I build strategic Google & Bing campaigns from scratch. Full management from keyword research to daily optimization, ensuring your budget delivers maximum, relevant traffic.

All services are flexible with a 30-day rolling contract and a simple 14-day notice. You maintain full control, avoiding long-term lock-ins that don't suit your business needs.

Campaign Audits & Optimisations - Existing

Have underperforming campaigns? I conduct deep audits to find and fix weaknesses, implementing data-driven optimizations to boost ROI and ensure your existing ads work harder for growth.

Case Study:

Client A

Key Points:
- New Campaigns structure launched in July 2022
- Reduced CPAs by 30% whilst scaling up 3 fold
- Increased Sales 10 fold
- Expanded into Europe

-30%

x10

Sales

CPA

3 Step Process

1. Understand

I take the time to deeply understand your business, discuss your goals and budgets, and audit your current campaigns (if applicable). This initial chat defines our strategy and partnership.

2. Plan

I put together a tailored plan of action. This plan covers campaign structure, targeting, reporting, and a clear path for efficient growth aligned with your specific business needs and budget.

3. Deliver

I put the plan into action. I then continuously test, assess and optimise performance (including managing the initial Google learning period) with regular weekly or fortnightly check-in calls.

Brand Experience:

Frequently asked questions

What is PPC and how does it work?

PPC stands for Pay-Per-Click, which is a model of online advertising where you only pay when a user actually clicks on your ad. I use platforms like Google Ads to place your business at the very top of search results for people specifically looking for your services right now.

Are your fees separate from my ad budget?

Yes, completely. My fee is paid to me for my expertise and optimisation time. Your separate ad budget is paid directly to Google for the clicks.

Why should I use PPC?

PPC gives you immediate visibility and traffic from day one. SEO is for long-term growth; PPC is the switch to flick to instantly secure high-value clients while your organic ranking builds.

Why choose a freelance consultant over a large agency?

When you choose SB Marketing Services, you get direct access to a specialist (Steven) managing your account—not a junior team member or layers of account managers. Plus, the overheads are less & I offer a flexible rolling contract.

What is a "high-intent client"?

A client using specific search terms that show they are ready to buy or hire now (e.g., "emergency plumber", "Divorce lawyer near me"). I focus your budget exclusively on these high-intent searches.

How much does SB Marketing Services charge for PPC management?

I charge a transparent fee of 10–15% of your monthly ad spend, plus a one-off setup/audit fee. I've managed accounts ranging from £1,000 to £5 million per month, but ultimately, the final budget decision is completely down to you & your business.

Get in touch

Let's discuss how I can elevate your online presence and drive real, measurable results.

Phone

0752 861 2411

Email

stevenjake17@gmail.com